Homes Sell on Emotion. The Numbers Come Later.
Make them Fall in Love
Do you want content like this delivered to your inbox?
Share
Share

16 Lessons Learned After 16 Years in Real Estate

Lena Pesso

It’s been 10+ years for me in the real estate business. I love it ❤️...

It’s been 10+ years for me in the real estate business. I love it ❤️...

Feb 10 4 minutes read

When I first started in real estate sixteen years ago, I thought I was helping people buy and sell homes.

It didn’t take long to realize it was so much more. 

Over the years, I’ve had a front-row seat to some of the biggest transitions people experience - growing families, downsizing parents, new beginnings, unexpected changes, and everything in between. 

Real estate has a way of teaching you lessons you don’t expect to learn.

Here are 16 lessons this business has quietly taught me along the way.


1. A home is never just a house.

It holds routines, memories, and milestones. Buying or selling is rarely just a financial decision.  It’s highly emotional too. 


2. Timing matters more than perfection.

Very few people buy or sell at the “perfect” moment. Life moves first. Real estate follows.


3. Listening is more valuable than talking.

The best decisions happen when people feel heard, not persuaded.


4. Every client’s definition of success is different.

For some it’s price. For others it’s certainty, timing, or peace of mind. My job is to understand which one matters most.


5. The market always changes.

Hot markets, slow markets, uncertain markets. They all come and go. Good advice never goes out of style.


6. People remember how you made them feel.

Long after closing day, what stays with people is whether they felt supported and respected.


7. The right home often isn’t the biggest or newest one (or even the prettiest).

It’s the one that fits a person’s life at that moment.


8. Patience almost always pays off.

The right buyer, the right house, the right timing. Rushing rarely leads to the best outcome.


9. Buying a home is an act of optimism.

It’s a belief in the future, even when the process feels stressful.


10. Selling a home can be surprisingly emotional.

Even when people are excited to move forward, saying goodbye to a chapter isn’t always easy.


11. Clear communication solves most problems.

When expectations are clear, everything feels calmer.


12. Experience matters most when things don’t go according to plan.

The smooth transactions are nice, but it’s the complicated ones where guidance really counts.


13. There is no such thing as a “small” decision when it’s your home.

It’s often the largest financial and emotional investment people make.


14. Gratitude keeps this business meaningful.

I never lose sight of the privilege of being trusted during important moments.


15. It’s never really about real estate.

It’s about helping people get to where they want to be next.


16. The work is never really about transactions.

Long after the paperwork is done, what stays with me are the relationships, the stories, and the privilege of being trusted during important moments in people’s lives.


After sixteen years, I still feel extremely grateful every time someone trusts me to be part of this process.

Moving is rarely easy, but it usually means something new is beginning, and that’s always worth looking forward to.


If you're thinking about a move,  now or someday, 

I'm always happy to share perspective or simply listen.

Let's have a conversation