If you're considering selling your home, you may be wondering how to choose the right professional for the job.

With so many agents in the market, it can be tough to differentiate one from another.

1. A great agent should have a deep understanding of the local real estate market.

This is first and foremost. Your agent should be able to provide you with data driven insights on market trends, pricing, and competition. 

2. A great agent should be an expert communicator and marketer.

A great agent should be an expert communicator. They should be able to listen carefully to your needs and concerns, and provide you with clear and concise feedback throughout the selling process. They should also be responsive and available when you need them. 

It's also critical that your agent understands how to market your property to get maximum exposure.  From professional photography, video tours, video, social media, email marketing, print marketing, and open houses, your agent shouldn't skimp on the marketing services they provide. Any average agent can stick a sign on your front lawn and post your listing on the multiple listing service. Only a professional knows how to leverage design, branding, copy and marketing to make your house shine.

3. A great agent should be a skilled negotiator.

Your agent should be able to advocate for your interests and secure the best possible price and terms for your home. They should have finesse in working with buyers, other agents, attorneys, and all the other players involved in the transaction. 

4. A great agent should be a trusted advisor.

A great agent should always have your best interests at heart and provide you with honest and transparent advice throughout the selling process.