The Truth About Discount Agents

Everyone loves a deal. A sale. A coupon code.

But when it comes to selling your largest financial asset, the “discount” pitch can cost you far more than you save - and the numbers prove it every single time.

Most sellers think they’re shaving a few points off the commission.

In reality?

They’re likely shaving tens of thousands off their bottom line.

Because you’re not paying for a percentage.

You’re hiring:

    •    Strategic pricing expertise (often worth $50k+ in net proceeds)

    •    Serious negotiation skills (worth another $20k–$40k in your pocket)

    •    A real marketing plan (the difference between 4 days and 4 months on market)

    •    Transaction management (the thing that prevents $10k–$100k mistakes)

    •    Network reach (buyer conversations that happen before Zillow ever sees your home)

That’s not “fluff.”

That’s money.

But let’s break it down the way discount agents never will.

Scenario A: The Strategic Agent

You hire the agent who knows the market, knows the data, and actually knows how to sell.

They price your home right, create demand, launch real marketing, and negotiate like a professional.

The result?

Multiple offers, better terms, smoother inspection, faster closing, and you walk away with more.

Scenario B: The Discount Agent

You hire the agent who discounts their fee because they have to.

And how do they make that work?

They discount everything else, too:

    •    Discounted time

    •    Discounted marketing

    •    Discounted negotiation

    •    Discounted effort

    •    Discounted availability

    •    Discounted experience

And that “savings”?

It evaporates.

Overpricing to win your listing → price drops → stale listing → weak offers → pushy buyers → pricey repair credits → longer holding costs → lower net.

That extra 2% you “saved”?

Gone.

And you often lose far more on top of it.

Here’s the truth:

Commission is negotiable.

Your home’s value is not.

When an agent discounts their own value, they will absolutely discount yours.

Selling a home is not where you choose the bargain bin.

It’s where you choose the person who protects your equity as if it were their own.

And that’s the difference between walking away with the highest possible net…

or congratulating yourself for “saving 2%” while losing $20,000+ in the process.

Bottom line

A discount agent costs less…

because they deliver less.

A strategic agent costs more…

because you walk away with more.

When you’re selling your biggest investment, choose the agent who knows how to protect it - and elevate it.