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Why buyers should have their own buyer's agent


The Risks of Going Unrepresented: Why Buyers Should Have Their Own Agent

Lena Pesso

It’s been 10+ years for me in the real estate business. I love it ❤️...

It’s been 10+ years for me in the real estate business. I love it ❤️...

Jul 2 4 minutes read

In the competitive world of real estate, buyers often contemplate whether they need their own agent or if they can manage on their own or through the listing agent. While it might seem like a straightforward decision, there are significant reasons why having your own representation is beneficial.

1. Conflicts of interest.

When a buyer chooses to work directly with the listing agent, they are dealing with someone who has a legal and fiduciary responsibility to the seller. This creates a potential conflict of interest, as the listing agent's primary duty is to secure the best outcome for their client, the seller. They may not always prioritize the buyer’s interests, such as negotiating the lowest price or identifying issues with the property that could affect its value.

2. Negotiation disadvantages.

Negotiating directly with the listing agent can put the buyer at a disadvantage. The listing agent is typically more experienced in negotiating real estate transactions and may use their expertise to sway negotiations in favor of their client, the seller. Having your own agent ensures that you have someone equally skilled and dedicated to negotiating on your behalf, protecting your interests throughout the process.

3. Access to information.

Buyers may not have access to the full range of information about the property when they rely solely on the listing agent. A buyer’s agent can provide valuable insights into market conditions, comparable sales, and potential issues with the property that may not be readily apparent. This information can empower buyers to make informed decisions and avoid potential pitfalls.

4. Legal & transactional guidance.

Real estate transactions involve complex legal documents and procedures. Having a dedicated buyer’s agent ensures that you have someone who understands the intricacies of these documents and can guide you through the entire process. They can also recommend trusted professionals such as home inspectors, attorneys, and mortgage brokers, further simplifying your experience.

5. Personalized support.

A buyer’s agent is committed to understanding your specific needs and preferences. They can tailor their search to find properties that meet your criteria, saving you time and effort. Their goal is to ensure that you find the right property at the right price, without the pressures or biases that may come from working directly with the listing agent.


While it might initially seem convenient to work directly with the listing agent or even go unrepresented, the potential risks far outweigh any perceived benefits. Having your own buyer’s agent provides you with dedicated support, expertise in negotiation, access to critical information, and peace of mind throughout the home buying process. It’s an investment in your future and ensures that your interests are protected every step of the way.

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